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كيفية اعداد خطة عمل تساعدك على جلب المستثمرين لعام 2021 | موقع معرفتي
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مال واستثمار

كيفية اعداد خطة عمل تساعدك على جلب المستثمرين


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تعتبر اعداد خطة عمل المضبوطة ضرورية لكل عمل جديد ويراد له ان يتقدم في مجاله, إنه المستند الأساسي الذي يستخدمه المستثمرون المحتملون لتقييم إمكانيات النشاط التجاري, وتعمل خطة العمل جنبًا إلى جنب مع عرض تقديمي للأعمال.

بالنسبة لخطة العمل, تحتاج إلى تنظيم الكثير من المعلومات في ملف واحد سهل القراءة, ليس هذا فقط, يجب أن يكون تصميم خطة عملك جذابًا, وأن يعطى الثقة للمساهمين, ويحفزهم على دعم شركتك ورؤيتها, حتى يتسنى للشركة النمو.

قد يبدو هذا أمرًا صعبا في البداية, لكنني سأقوم بتفصيل الأمر من أجلك, سأشارك كيفية كتابة خطة عمل, وكيفية تقديم هذا العمل أمام المستثمرين..

1 – كيفية تنسيق و اعداد خطة عمل

 اعداد خطة عمل النموذجية هي ملف يغطي كل جانب من جوانب عملك (الحاضر والمستقبل). يعد إنشاء خطة عمل تقليدية أمرًا بديهيا عندما يكون لديك خطة نمو واضحة للسنوات الثلاث إلى الخمس القادمة, أو في حاجة إلى تمويل كبير, أو ترغب في جذب شركاء على المدى الطويل.

اقرأ أيضاً: ما هي عملة الريبل

عادةً ما تحتوي خطة العمل الاحترافية على الأقسام التالية:

1 – صفحة الغلاف

2 – جدول المحتويات

3 – ملخص تنفيذي

4 – وصف الشركة

5 – تحليل السوق

6 – التنظيم والإدارة

7 – الخدمة أو خط الإنتاج

8 – التسويق والمبيعات

9 – طلب التمويل

10 التوقعات المالية

11 – ملحق

يمكن أن تمتد اعداد خطة عمل على عشرات الصفحات أو أكثر لأنها تقدم الصورة الكاملة قدر الإمكان من الشركة، حتى تحصل على ثقة الآخرين على الاستثمار في مشروعك. يمكن أن يفيد الاستثمار في بضعة أشياء مختلفة, مالية عادة, ولكن أيضًا سقسد كشركاء أو موظفين.

الأقسام التي يمكن أن تتطلب الكثير من البحث وتضاف إلى الجزء الأكبر من خطة عملك, هي تحليل السوق وخطط التسويق والمبيعات والتوقعات المالية.

هذه هي الأقسام التي توضح وعى عملك ورؤيتك طويلة المدى ومسؤوليتك كذلك, بينما تهدف أقسام مثل الملخص التنفيذي إلى جذب الانتباه وإلهام الناس وإثارة حماستهم بشأن عملك.

هذا يعني أن خطة عملك تكون مترابطة, كل جزء من الأجزاء السابقة يلعب دورا مهما, هذا يعنى انه لا يمكنك إهمال أي قسم من أقسام خطة عملك, حتى يمكنك الحصول على خطة عمل متناسقة بشكل رائع.

اقرأ أيضاً: مخاطر الاستثمار في العملات الرقمية وكيفية التغلب عليها

نماذج جاهزة لخطة العمل

للبدء في خطة عملك, يمكن أن توفر على نفسك بعض الوقت واستخدم نموذج خطة عمل جاهز.

ستتضمن معظم قالب خطط العمل أشياء مثل صفحة الغلاف وجدول المحتويات والأقسام الرئيسية التي تحتاجها,  يحتوي أيضًا النموذج على صفحات منسقة مسبقًا بنص تجريبي, نائب عن النص الذي سوف تكتبه, ومخططات يمكنك تبديلها.

يستغرق الأمر وقتًا لإجراء أبحاث السوق, وتقديم خطط النمو, ووضع التوقعات المالية, وتحليل قاعدة عملائك, وإنشاء تصنيفات للمنافسين … والقائمة تطول.

آخر شيء تريد القيام به هو قضاء وقتك الثمين مهم في تنسيق خطة العمل. يمكنك أن توفر الوقت عن طريق بناء خطة عملك من قالب خطة عمل موجود,  وقم بتخصيصها بالمحتوى الخاص بك, مع هيكل نظيف ومنسق ويمتلك عناوين واضحة، نحن نقترح عليك قالب Comprehensive Business Proposal, يعد هذا القالب بداية مثالية لك.

اقرأ أيضاً: مستقبل التجارة الإلكترونية في الأعوام القادمة

بعد ذلك, يمكنك تخصيص القالب بعناصر صورية مفيدة, مثل المخططات والجداول والرسوم التخطيطية, والتي ستجعل من المستحيل مقاومة مجموعة العروض التقديمية لنشاطك التجارى.

قالب Comprehensive Business Proposal

تم تصميم قالب Comprehensive Business Proposal لمساعدتك على التواصل بشكل مرئي مع المستثمرين, وشرح الأفكار المعقدة بسهولة, يعتمد قالب Comprehensive Business Proposal على طول وتفاصيل خطة عملك, وعلامتك التجارية وأسلوبك والأقسام المختلفة التي تريد تغطيتها.

إذا لم يكن لشركتك الصغيرة فريق تصميم مخصص, ولكنك لا تزال بحاجة إلى تعلم كيفية كتابة خطة عمل لتقديمها إلى المستثمرين سيكون استخدام نموذج جاهز فكرة مناسبة جدا.

إن وجدت ان القالب الأول, الذي اقترحنا في الأعلى ليس مناسبا, لحسن الحظ يسعدني أن أخبرك أن هناك الكثير, يمكنك البحث علي الانترنت علي المزيد منها, يمكن لموقع venngage.com, توفير الوقت الذي سوف تحتاجه للبحث, حيث أنه يوفر العديد من القوالب الجاهزة, والتي سوف تجعل عرضك التقديمى يبدو مثل كبار المؤسسات.

إن أردت شئ مختلفا, أو كنت لا تعرف ما الذي يجب عليك فعله, يمكنك الاستعانة بأحد مستقلي مواقع الخدمات, مثل كفيل ومستقل, ويمكن أن يكون موقع منجز مناسبا أيضا, فهو يوفر لك المستقلين الذين يسعون الى اعمال كبيرة.

خلاصة الأمر, أنت يمكنك القيام بذلك بنفسك مع بعض القوالب المصممة مسبقا, ان لم يكن لديك فريق تصميم خاص, او يمكنك الاستعانة بمقدمى الخدمات, المهم لا تحمل هم التصميم كثيرا يعد هذا أمرا سهلا, ركز على دراسة السوق, او قم بتعيين متخصصين لذلك, وهناك أمور أخرى ذكرناها بالأعلى, تحتاج أن تشغل بالك بها أكثر من مجرد التصميم.

من الجهة الأخرى, فلا تشغل بالك أثناء كتابة خطة عمل المصطلحات المعقدة, اجعل خطة عملك تبدو واضحة وسهلة القراءة, التنسيق الجيد في الكتابة له تأثير كبير, واختيار الكلمات المناسبة كذلك, تحتاج أن تكون موهوبا بعض الشئ, ولكن ما زال بإمكانك التمرن على هذا, قد تعطيك خطط العمل الجاهزة أفكارا رائعة, يمكنك العمل بها.


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الوسوم

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مقالات ذات صلة


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زر الذهاب إلى الأعلى

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إغلاق
إغلاق

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